Thursday, December 4, 2008

Going Back to Basics: How to Start Gaining Internet Leads

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Why are there more people who are using the Internet to generate leads? Well, there are just millions of Internet users from all over the world that visit websites and search engines. Moreover, thousands of them are avid online shoppers, which mean they buy the things they need and even want through the World Wide Web. Simply put, you have a huge market waiting if you just know how you can derive Internet leads.

How to Start

However, there are just some businesses that do not know how. If you are one of them—if you are starting to opening up your business or that you have been in it for so long but getting bad results—then perhaps it is high time that you go back to basics. Here are some of the steps on how you can start achieving Internet leads:

1. Know the reason why you are marketing online. Why do you want to be seen online? Would you like your Internet leads to buy products directly from your website? Or do you want them to get more information about your business but get the products or avail of the services from your main office? The objectives for online marketing will practically determine how your website will look like, the information that you are going to include in it, how you are going to promote it, and a lot more.

2. Set up a website. You can never go full force in your marketing campaign for getting web leads unless you have a website. For starters, you can always settle for free web hosting, where you can have your website hosted without additional costs. Nevertheless, if you like to have more control over your website, especially when it comes to the content that you can add and the features that you can include, then it is definitely advisable to buy your own domain and rent a web host. It will not cost you a lot, and it is going to be a very good investment.

3. Look for a designer who understands SEO. Of course, when you have a website, you need a website designer. Normally, you want to find one that is very creative so that he will be able to bring about the attractiveness of your website. However, it is important that the website designer is able to connect his design with search engine optimization too. After all, form is never enough. Your website should have function. Moreover, some web design habits do not sit well in SEO, which means that it will be very difficult for your targeted customers to find you in the World Wide Web. For instance, Flash may be considered unnecessary since it will only slow down the download time of your pages. What’s more, search engine spiders cannot read images, only texts.

4. Combine both paid and non-paid methods. Online marketing can either be paid or non-paid techniques. Both have their own advantages and disadvantages, so to make sure that you can consistently obtain online leads, you better practice both. Paid strategies can include pay per click campaigns, which can cost you something but are highly targeted and thus convert visitors highly. Non-paid, meanwhile, can be submission of press releases to various networks. You get an inbound link for your webpages, which then increase your prominence in the World Wide Web.

It is also important that you can update yourself to different techniques in marketing online, as technology and hence methodologies can change. It is only when you learn to cope with these modifications that you will become more competitive in the market.

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