Friday, January 2, 2009

The Best Traditional Online Methods of Getting Sales Leads

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Online retailing continues to grow despite the economic recession. In fact, a UK survey revealed that online sales increased to more than 30 percent in 2007. This is the fastest growth rate in the span of six years. Also in the same year, Americans spent more than $20 billion on apparel shopping alone. Around the world, there are already thousands of people who would buy online. It doesn’t matter where the products come from, as long as they are according to their specifications and customer service is great. In the future, there will be more. Millions of people will be given an opportunity to use the Internet for their needs.

What do these statistics tell you? If you’re in business, it’s high time that you think about obtaining online sales leads. Besides being economical, they are also a lot easier to monitor. There are already several lead analytics applications that you can use. Most of all, Internet runs 24 hours a day, 7 days a week. As long as you do your online marketing right, there’s no stopping as to the number of leads you can get.

The Best Methods to Apply

It also helps that there are various online strategies that you can use for your marketing campaigns. Here are some of them:

1. Consumer Ratings and Reviews. Almost 82 percent of Internet holiday shoppers read customer reviews. In fact, 91 percent of the most affluent would always seek out consumer ratings before they decide to buy the most expensive goods. Obtaining customer reviews are easy. You can ask for one from your existing customers, or you can send out samples to some of your prospects.

2. Product Information. Having a website is no longer enough. After all, it’s just a structure. What your prospects may be after is your product information. Based on a study, a business can possibly lose 67 out of 100 prospects because they have failed to update their production information, or they don’t have one. You may also want to improve the interactive elements of your website. This means setting up a blog, message board, or poll. Prospects love it when they are treated like partners to an enterprise.

3. E-mail Marketing. One hundred percent of Internet users maintain at least one e-mail account. Thus, there’s a huge chance that you will find greater success of campaigning through this method than by setting up flash- and static-based banners, which seldom work these days. If you are in doubt of its conversion rate, a company can actually look forward to an increase of as high as 46 percent of their revenue just by conducting e-mail tests. You can further increase that if you include your consumer ratings or testimonials in your e-mails.

4. Mailing Lists. A good partner of e-mail marketing is your mailing list. It’s simply a page where prospects would put in their name and e-mail address if they want more information about your business. Besides the fact that it becomes easier for you to produce a database out of your opt-in list, you can also have a targeted market. Almost 90 percent of the people who will sign up will become your customers.

5. Referrals. Since, technically, word of mouth won’t work in online marketing, you can go for referrals. Usually, what online marketers do is to include a referral page every time they decide to buy a product. They can then send the same sales page to anyone they included in the referral page. On a study done by Retail Advertising and Marketing Association, online customers are compelled to buy electronics and apparel because of recommendations from their friends and family members.

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